DirecTV Now Grandfathered Plans no longer honored?

Thank you for your review. We want to connect. Please reach out to us on one of our social accounts with a direct/private message or post a question on Community Forums, Chat, or by Phone. We're here to help! Will, DIRECTV Community Specialist

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I would like for you to answer this publicly so that others might find the answer as well.

DIRECTV STREAM (NOW) is no longer available for new subscribers. Existing DIRECTV STREAM subscribers may keep their service as long as their service remains active and is paid monthly. Former NOW customers can reactivate their account with current pricing and packaging.

We want to connect. Please reach out to us on one of our social accounts with a direct/private message or post a question on Community Forums, Chat, or by Phone. We're here to help! Will, DIRECTV Community Specialist

Facebook: https://facebook.com/directv/
Instagram: https://instagram.com/directv/
X: https://twitter.com/DIRECTVhelp
Community Forums: https://forums.directv.com/ <post a question>
Phone: 844.990.3156

So you're not going to honor the terms and conditions that we signed up under in 2016 where it says that we get a discount on the base price? You don't list the base price so there's no way to call you out on this. But if you look online you can find the advertisement that shows this information.

I was told by a rep that the Grandfathered plans were only grandfathered for the programing package, not that price. Makes sense as all programing has increased yearly since the early days of cable. 

There is a picture that I will try to find that shows the advertisement that we all signed up under. It says that we will receive a discounted rate based on the base price. Well they removed the base price so there's no way to know what that's supposed to be. It's a classic bait and switch scenario but AT&T will never admit to it.

�Go Big $35/mo: Offer ends 1/10/17 at 4:00 PM PST. Customers who enroll after Go Big offer expires will pay min. $60/mo. Must maintain continuous Go Big enrollment to retain offer rate. Offer rate may increase. Channels, features, and terms subject to change & may be discontinued without notice. DIRECTV NOW: Compatible device & browser req'd. Residential customers only. Avail. in the U.S. only (excludes Puerto Rico and U.S. Virgin Islands). Service renews monthly (currently min. $35/mo.), billed to your payment method on file, until you cancel. Pricing, channels, features, and terms subject to change & may be modified or discontinued at any time without notice. Cancellation: View, modify or cancel at any time at directvnow.com. Once canceled you can access DIRECTV NOW through the remaining monthly period. No refunds or credits for any partial-month periods or unwatched content. GENERAL: Limit 2 concurrent streams per account. AT&T wireless coverage & service not avail. everywhere. Programming subject to blackout restrictions. Taxes may apply. See directvnow.com for more details.�

An increase in my bill is something I want to avoid as a customer like you. DIRECTV periodically adjusts package pricing as its programming costs continue to increase, this affects all DIRECTV packages, including grandfathered DIRECTV STREAM (NOW) accounts. We'd love to provide a personalized resolution for you, please don't hesitate to DM us on one of our Social Media accounts as posted above. John, DIRECTV Community Specialist

If you really are concerned then you'll send me a message on here. But I'm going to screenshot everything and show everybody else

Has anyone with 'go big' plan had any luck getting a discount with the retention department?  How did you do it?  The best offer I was given was $20 one time which I did not take.  

Thank you for posting this thread.  I am one of those Go Big Early Adopters and will be cancelling my service with the latest price increase.  I started in November 2016 and was paying 39.61 per month, after taxes.  The promise of keeping a low price was empty.  They needed the early adopters to get the service off the ground back then and believe me when I say it was a very painful beginning.  I feel that we were cast aside after the second or third pricing increase.  They routinely expanded the package definition since 2016 and used that as an excuse to raise our prices.  The latest $10 increase will put me at approx $120 after tax starting next month.  That’s 3 times what I was paying in the beginning.  It’s time for me to move on.

Moving this thread to the forefront.  I'm working to identify the ideal solution for replacing DirecTV streaming after having been taken advantage of for about 7 YEARS with their price increases.  Are there alternatives that include other services and OTA options?  I've started down this path, would anyone be interested in helping me?   Looking for and willing to invest in finding an option that has a high WAF (Wife Acceptance Factor) and falls in line with my original "promised" price of $35/month.

You were never promised a $35 rate. Only a discount.

"Only a discount." means that my rate can go from $35 to $120 at your discretion?  You are right, I am the naive customer in this scenario.  I want out and I'm looking for my best, longer-term, option.

Instead of expanding my package and increasing my price, was there an alternative to keeping my price, but "adjusting my packet"...NO, NEVER.  I paid the price to be an early adopter and the organizations involved only made money from it...(lots of money)

Good for you. Hope you find it. I posted in a comment above the detail of the promotion. I will add again. Nothing was stated about a lifetime price.

�Go Big $35/mo: Offer ends 1/10/17 at 4:00 PM PST. Customers who enroll after Go Big offer expires will pay min. $60/mo. Must maintain continuous Go Big enrollment to retain offer rate. Offer rate may increase. Channels, features, and terms subject to change & may be discontinued without notice. DIRECTV NOW: Compatible device & browser req'd. Residential customers only. Avail. in the U.S. only (excludes Puerto Rico and U.S. Virgin Islands). Service renews monthly (currently min. $35/mo.), billed to your payment method on file, until you cancel. Pricing, channels, features, and terms subject to change & may be modified or discontinued at any time without notice. Cancellation: View, modify or cancel at any time at directvnow.com. Once canceled you can access DIRECTV NOW through the remaining monthly period. No refunds or credits for any partial-month periods or unwatched content. GENERAL: Limit 2 concurrent streams per account. AT&T wireless coverage & service not avail. everywhere. Programming subject to blackout restrictions. Taxes may apply. See directvnow.com for more details.�