Why new customers get a better overall rate than existing customers
First, I completely understand promotions and trying to get new customers to use your product, however what I do not understand is why you would offer them a cheaper rate after the promotion is over than what an existing customer is paying. I have the xtra package. After a very nice promotion on a two year contract my price increased to around $132 a month. Now for the Ultimate package a new customer gets a 3-month promotion then the price increases to $105 a month. That's close to $30 a month cheaper for more channels. Can some one explain the logic behind some customers getting cheaper rates than others after the promotion period ends?