Promotions for existing customers

Few promotions are available for existing customers remaining at the same level of service. As with any PayTV organization, they have promotions to entice you into higher levels of service. Sometimes those promotions can make the higher level cheaper than what you're paying now, with the hope you'll keep it when the promo is over (at an ever higher rate). So, for how, take them for an upgrade ride and enjoy the discount; next year, once you've gotten to the highest tier and your promo expires, drop down to the lowest level you can tolerate and repeat the cycle.